Fractional Growth Marketing Lead
New
Remote - USAContractSenior
Salary100 USD per hour
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Job Details
- Experience
- 8–12+ years
- Required Skills
- SalesforceSEOCRMHubSpot
Requirements
- 8–12+ years of experience in B2B growth marketing, demand generation, or revenue marketing.
- Proven ownership of qualified pipeline and revenue outcomes.
- Expertise in integrated programs including paid media, SEO, lifecycle marketing, webinars, and ABM.
- Strong proficiency with HubSpot or comparable CRM/marketing automation and web analytics tools.
- Proven track record of improving website journey and landing-page conversion through testing.
- Experience in healthcare SaaS, digital health, or complex regulated B2B markets.
- Strong cross-functional leadership and ability to influence Sales and Product teams.
- Ability to work effectively in resource-constrained environments where prioritization is key.
- Deep alignment with health equity mission and comfort balancing pipeline goals with customer value.
Responsibilities
- Translate ARR, pipeline, and market-development goals into a focused multichannel growth plan.
- Develop and optimize programs across paid search, social, SEO, email, webinars, and ABM.
- Define and maintain the growth-marketing measurement framework, including pipeline contribution and ROI.
- Own the strategy for website journey, conversion paths, landing pages, and campaign destinations.
- Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs.
- Utilize AI and automation to increase research speed, audience development, and workflow execution.
- Present performance, insights, risks, and tradeoffs in executive-ready formats.
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