Sales Operations & Marketing Specialist
New
CanadaFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementData AnalysisCRMHubSpot
Requirements
- Experience in Sales Operations, Marketing Operations, Revenue Operations, or Demand Generation within a B2B organization.
- Hands-on experience with CRM platforms such as HubSpot or similar tools.
- Strong ability to analyze funnel data, build reports, and translate insights into actionable improvements.
- Experience with email marketing, marketing automation, and multi-channel campaign execution.
- Excellent organizational and project management skills, with the ability to manage multiple priorities.
- Strong communication skills, with the ability to collaborate across Sales, Marketing, and Operations teams.
- High attention to detail and comfort working with data, dashboards, and performance metrics.
- Proactive mindset with a strong focus on process improvement and revenue growth enablement.
Responsibilities
- Manage end-to-end sales operations, including lead routing, assignment, CRM data integrity, and pipeline tracking across business units.
- Build and maintain targeted prospect databases, including sourcing, enrichment, segmentation, and ongoing optimization.
- Design and execute outbound lead generation campaigns across email, LinkedIn, and other digital channels to generate qualified opportunities.
- Monitor funnel performance metrics such as lead response times, conversion rates, and pipeline velocity, identifying areas for improvement.
- Develop and manage HubSpot-based workflows, automation, reporting dashboards, and marketing campaigns.
- Coordinate sales administration activities, including contracts, NDAs, proposals, approvals, and sales-to-client handoffs.
- Collaborate with SDRs, AEs, and leadership to deliver sales intelligence, campaign support, and process improvements that reduce friction and increase output.
- Support public relations initiatives by coordinating media outreach, press releases, industry visibility, and recognition opportunities.
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