Director of Conversion Rate Optimization (CRO)
New
Based in the United StatesFull-TimeDirector
SalaryCompetitive, market-aligned compensation package
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLTableauProduct AnalyticsA/B testingLooker
Requirements
- 5+ years of experience in CRO, growth, product analytics, or product-led growth within a D2C or subscription-based environment.
- Strong proficiency in SQL and comfort working with large-scale behavioral and transactional datasets.
- Experience with experimentation design, statistical analysis, and conversion optimization frameworks.
- Deep understanding of digital subscription funnels, paywalls, and mobile in-app purchase ecosystems (Apple IAP / Google Play).
- Proven ability to influence cross-functional teams without direct authority, driving alignment across Product, Engineering, and Marketing.
- Strong communication skills with the ability to translate complex analysis into clear, actionable recommendations.
- Experience with BI and analytics tools (e.g., GA4, PostHog, Tableau, Looker, or similar platforms).
- A structured, hypothesis-driven approach to problem-solving with strong execution discipline in fast-paced environments.
Responsibilities
- Lead end-to-end ownership of conversion funnels across web, iOS, and Android, driving improvements in acquisition, activation, and subscription conversion rates.
- Design and optimize onboarding flows, paywall experiences, and in-app purchase funnels to maximize early engagement and paid conversion.
- Develop and evolve web acquisition funnels, landing pages, checkout flows, and pricing presentation strategies.
- Own content metering logic and paywall architecture, balancing user access with premium value communication.
- Build and execute a high-velocity experimentation roadmap, including A/B and multivariate testing across UX, messaging, pricing, and product flows.
- Partner with Product, Engineering, Analytics, and Marketing teams to implement tracking, prioritize experiments, and ship improvements at speed.
- Define and maintain core performance dashboards tracking conversion health, funnel drop-off, and subscription lifecycle metrics.
- Translate behavioral insights into actionable product and growth recommendations that directly impact revenue outcomes.
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