Senior Demand Generation Manager
New
CanadaFull-TimeSenior
SalaryCAD 129,392 - CAD 155,272
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceSalesforce
Requirements
- 5+ years of experience in B2B SaaS demand generation or growth marketing.
- Experience within a technical or developer-focused product environment.
- Track record of owning multiple programs or a multi-channel strategy end-to-end.
- Documented experience building and maintaining repeatable AI systems.
- Strong data fluency with Salesforce and marketing analytics.
- Experience with multi-touch attribution across PLG and commercial motions.
- Proven ability to create standards, playbooks, or workflows adopted by other marketers.
- Strong communication skills with the ability to frame results as business impact.
- Hands-on experience with Claude Code or n8n is a bonus.
Responsibilities
- Innovate on the AI-native lifecycle marketing strategy and set best practices for GTM programs.
- Drive the AI nurture engine to generate personalized emails at scale across web and paid lifecycle channels.
- Optimize programs continuously using AI and prompt engineering to increase performance.
- Own the cross-functional center to surface pipeline signals and demonstrate business impact.
- Form hypotheses, conduct experiments, and build new marketing capabilities for the organization.
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