Senior Email Marketing Strategist
New
P
PairedDTC E-commerce
United States. LithuaniaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- A/B testing
Requirements
- 4+ years of experience running email and retention for DTC e-commerce brands.
- Direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands.
- Proven experience managing multiple brands or accounts simultaneously.
- Experience directing designers and copywriters rather than solely executing work.
- Deep, advanced expertise in Klaviyo, including flow logic, conditional splits, dynamic content, segmentation, and the data model.
- Demonstrable track record of building revenue-generating flows and measuring lift.
- Strong copy and creative judgment with the ability to write effective briefs and critique drafts.
- Ability to own a revenue number and be held accountable for performance results.
- Ability to answer specific application questions regarding past brand experience and results.
Responsibilities
- Design and manage full lifecycle strategy in Klaviyo including welcome, abandonment, post-purchase, winback, replenishment, VIP, and sunset flows.
- Develop and manage the campaign calendar for multiple brands, including planning, briefing, and overseeing weekly and promotional sends.
- Direct a team of designers and copywriters, reviewing their work and maintaining high quality standards.
- Execute list growth and segmentation strategy using RFM-based segments and predictive analytics.
- Create and manage an A/B testing roadmap for subject lines, creative, offers, and send timing with clear hypotheses.
- Oversee email deliverability, including list hygiene, sender reputation, inbox placement, and warming.
- Report on key metrics such as email/SMS revenue contribution, flow revenue, revenue per recipient, and LTV impact.
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