Senior Manager - Search Marketing
New
USAFull-TimeManager
Salary$140k-$155k per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 7+ years of hands-on paid search experience.
- At least 3 years managing programs of $5M+ in annual spend.
- Deep expertise in Google Ads and Microsoft Advertising (campaign structure, Smart Bidding, Performance Max).
- Experience with SA360 or equivalent enterprise search management tools.
- Deep experience working with complex, offline-influenced conversion data and long consideration cycles.
- Track record of scaling paid search programs during a build phase.
- Strong analytical skills with the ability to build measurement frameworks and pressure-test assumptions.
- Experience in categories requiring high consumer education.
- Comfort working autonomously in a remote-first environment.
- Strong cross-functional communication skills.
Responsibilities
- Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising.
- Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment.
- Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management.
- Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence.
- Scale the program intelligently by identifying new pockets of efficiency.
- Develop measurement frameworks to account for offline-influenced conversion cycles.
- Partner with internal teams to integrate downfunnel signals into search strategy and bidding.
- Manage and hold accountable agency partners and SEM tooling vendors.
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