Director/Sr. Director, Discoverability
New
B
BlueprintHealth and Longevity
United StatesFull-TimeDirector
Salary$175-260k + equity + benefits
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Job Details
- Experience
- 10+ years
- Required Skills
- SEO
Requirements
- 10+ years of experience in SEO, growth, or digital media.
- Hands-on experience managing a major domain migration, including 301s, canonical tags, and sameAs schema.
- Proven experience shipping an llms.txt and tracking resulting LLM citation pattern changes.
- Strong understanding of LLM training mechanics and citation authority accumulation.
- Experience managing cross-functional teams of contractors, freelancers, and vendors.
- Proficiency with AI search visibility platforms such as Profound or Otterly.AI.
- Comfortable operating in a fast-paced environment with high standards.
- Background in health, science, or longevity media preferred.
- Experience with programmatic content at scale without triggering thin-content reviews.
- Familiarity with Wikipedia COI disclosure and Wikidata editing processes.
- Experience with Schema App or similar managed schema deployment services.
- Ability to assess scientific or clinical data for LLM-citable potential.
Responsibilities
- Own the full domain migration strategy, including design and sign-off on redirect and canonical architecture.
- Deploy llms.txt, robots.txt, and Schema.org structured data across web properties to establish direct LLM citation infrastructure.
- Build sameAs schema to link Blueprint and related brands as a unified entity.
- Seed LLM authority for new brands within specific semantic spaces prior to product launches.
- Manage the YouTube transcript conversion pipeline to indexed HTML.
- Oversee Wikipedia and Wikidata strategy, including article updates and entity migrations.
- Brief and manage technical SEO engineers, content writers, and various specialized vendors.
- Run weekly LLM citation tracking protocols and grow the discoverability team.
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