B2B Media Senior Account Executive - CPG & Retail
New
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Account ManagementCRM
Requirements
- 4+ years of experience in B2B media, advertising, or event sales within CPG, retail, or related industries.
- Proven track record of exceeding sales targets and closing complex, multi-platform media deals.
- Strong consultative selling skills with the ability to uncover client needs and translate them into strategic solutions.
- Experience selling integrated marketing programs including events, digital media, and content sponsorships.
- Strong proficiency in CRM tools and sales analytics platforms, with the ability to manage pipeline and forecast accurately.
- Understanding of digital media metrics, audience insights, and performance reporting.
- Excellent communication and presentation skills, both written and verbal.
- Highly self-motivated, proactive, and comfortable working independently in a fast-paced environment.
- Bachelor’s degree required.
- Familiarity with leveraging AI tools in the sales process is a plus.
Responsibilities
- Lead consultative discovery sessions with CPG and retail clients to identify marketing gaps, business challenges, and growth opportunities.
- Drive net-new business acquisition by independently sourcing, qualifying, and closing new accounts across assigned territories.
- Develop integrated media solutions spanning events, digital campaigns, custom content, and research-driven programs.
- Deliver compelling client presentations and proposals to secure high-value sponsorships and marketing partnerships.
- Manage end-to-end pipeline activity, including forecasting, CRM accuracy, and revenue tracking to ensure consistent performance.
- Collaborate with internal production and delivery teams to ensure smooth execution and successful program outcomes.
- Attend industry events and conferences to generate leads, strengthen relationships, and expand market presence (approx. 20% travel).
- Maintain deep market intelligence on CPG and retail trends, audience positioning, and competitive dynamics.
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