Sr Growth Marketing Specialist
New
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8+ years
- Required Skills
- SalesforceCRM
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
- 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing.
- Proven success executing integrated marketing campaigns that generate measurable pipeline growth and business impact.
- Hands-on experience with marketing automation and CRM platforms such as Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies.
- Strong knowledge of account-based marketing (ABM), lead lifecycle management, nurture programs, marketing attribution, and pipeline reporting.
- Experience managing digital marketing channels including email marketing, webinars, paid media, retargeting, and automated customer journeys.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and cross-functional collaboration skills with experience working alongside sales, marketing, and operations teams.
- Willingness to travel up to 15% as business needs require.
Responsibilities
- Execute integrated, multi-channel demand generation campaigns aligned with revenue, pipeline, and customer acquisition objectives.
- Build, launch, and optimize marketing initiatives across email, nurture programs, webinars, paid media, retargeting, account-based marketing (ABM), and other digital channels.
- Coordinate campaign planning, timelines, execution, and deployment while ensuring alignment with audience segmentation, funnel stages, and business priorities.
- Support account-based marketing programs by managing audience targeting, campaign personalization, engagement tracking, and collaboration with sales teams.
- Operate marketing automation and CRM platforms to manage campaign activation, lead routing, nurture journeys, attribution tracking, and customer lifecycle programs.
- Monitor campaign performance through key metrics including engagement, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline influence, conversion rates, and return on investment.
- Prepare reports, dashboards, and performance insights while identifying opportunities to improve campaign effectiveness through testing, optimization, and audience refinement.
- Collaborate with product marketing, sales, marketing operations, content, and communications teams to deliver consistent messaging and integrated go-to-market initiatives.
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