Marketing and Customer Data Analyst
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- SQLSnowflakeBigQueryRedshiftLooker
Requirements
- 3–5 years of experience in a data-heavy marketing, customer or product analytics role.
- Expertise in writing complex and efficient SQL queries for large-scale data warehouses (BigQuery, Snowflake, Redshift).
- Extensive experience with BI platforms and building/maintaining dashboards.
- Proficiency with Looker and LookML is a significant advantage.
- Strong understanding of statistical concepts like significance testing, cohort analysis, and correlation vs. causation.
- High attention to detail, data integrity, and accuracy.
- Ability to translate technical findings into simple narratives for non-technical stakeholders.
- Agility to thrive in a fast-paced environment.
Responsibilities
- Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation.
- Manage customer analysis and segmentation from data across multiple internal and external selling platforms.
- Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies.
- Maintain and expand BI platforms and dashboards to ensure an accurate single source of truth.
- Design and automate dashboards that track marketing KPIs, attribution, and experiment results.
- Partner with Marketing, ECommerce, Product and Data Engineering teams to deliver actionable analysis.
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