Director, Mass Market Acquisition and Engagement

New

Clean Air Task ForceNonprofit Climate Advocacy

United States, U.S. East Coast hoursFull-TimeDirector

Salary145,000 - 165,000 USD per year

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Job Details

10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles.
Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes.
Experience with paid media, conversion optimization, email lifecycle marketing, and text/direct mailers.
Experience using CRM systems, audience segmentation, and analytics platforms.
Strategic thinker with strong analytical and data-driven decision-making skills.
Strong project management skills with the ability to manage multiple priorities.
Passion for the mission and ability to communicate climate/energy issues to diverse audiences.
Proficiency with CRM and marketing automation tools such as Salesforce, HubSpot, Iterable, or Braze preferred.
Experience with Google Analytics or BI tools preferred.
Experience in nonprofit fundraising or digital fundraising strategy preferred.

Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy.
Lead multi-channel acquisition strategies across email, social, search, display, paid media, and events.
Manage marketing firms, consultants, and direct media buys to optimize the marketing funnel.
Partner with the Development team to align digital acquisition and fundraising with broader revenue goals.
Design and implement strategies to deepen supporter loyalty and lifetime value through content and segmentation.
Oversee analytics and reporting to measure retention, growth, and campaign performance.
Manage and mentor internal marketing staff and external agencies or vendors.

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