Senior Manager, Product Lifecycle Marketing
New
Toronto, OntarioFull-TimeManager
Salary$145,000 - $160,000 a year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- People ManagementSaaS
Requirements
- 7–10+ years of product marketing experience in SaaS.
- Experience managing other Product Marketing Managers (PMMs).
- Direct experience operating in a product-led SaaS model.
- Strong understanding of adoption-driven and lifecycle growth.
- Effective people leadership and coaching skills.
- Ability to influence cross-functionally without authority.
- Expertise in connecting positioning and GTM strategy to product usage and revenue.
- Customer-first mindset and empathy for small business owners.
Responsibilities
- Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, and usage-based expansion.
- Champion experimentation and learning across GTM and customer journeys.
- Define activation and adoption milestones in partnership with Product and Data teams.
- Manage, mentor, and develop a team of Product Marketing Managers.
- Set strategy, priorities, and operating rhythms for the product marketing team.
- Establish best practices and standards for positioning, messaging, and GTM excellence.
- Own GTM strategy across major product launches, feature releases, and enhancements.
- Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
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