Senior Product Manager, Website
New
Atlanta (Remote Friendly)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6–8+ years
- Required Skills
- SQLProduct ManagementShopify
Requirements
- 6–8+ years of product management experience.
- At least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company.
- Specialization in Conversion Rate Optimization (CRO), product growth, and performance UX.
- Hands-on experience with Contentful, including content modeling and structured content design.
- Deep expertise with Optimizely or a comparable experimentation platform.
- Proven CRO track record with experiment-driven conversion improvements.
- Proficiency in data analysis tools like Mixpanel and ability to write SQL.
- Technical understanding of front-end technologies and experimentation best practices.
- Hands-on experience managing MarTech stacks and marketing tracking implementations.
- Ability to manage Shopify site, apps, and funnel optimizations.
Responsibilities
- Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
- Lead a product development team to deliver on your vision and user/business outcomes.
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
- Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap.
- Own the Contentful CMS strategy, defining structured content models to enable self-service for Marketing and Brand teams.
- Manage the MarTech stack, overseeing tracking implementations, tag management, and data integrity.
- Define and monitor KPIs such as conversion rate, bounce rate, and session-to-registration rate.
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