Founding Product Marketing Manager
New
CanadaFull-TimeManager
Salary6,200 - 8,900 CAD per month
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Job Details
- Experience
- 8+ years
- Required Skills
- Data Analysis
Requirements
- 8+ years of Product Marketing experience in B2B SaaS companies
- Experience building or leading Product Marketing in zero-to-one, early-stage, or high-growth environments
- Strong experience with product positioning, messaging, and go-to-market strategies
- Experience leading product launches and sales enablement initiatives
- Experience with partner-led growth, PRM platforms, affiliate ecosystems, or related GTM technologies
- Experience working cross-functionally with Product, Marketing, Sales, and Customer Success teams
- Experience analyzing metrics such as adoption, attribution, win/loss analysis, and launch performance
Responsibilities
- Define and refine product positioning and messaging strategies
- Lead product launch strategies for new features and expansion initiatives
- Develop messaging frameworks and thought leadership initiatives
- Create sales enablement assets such as pitch decks, playbooks, and training materials
- Build customer proof strategies including case studies, ROI narratives, and customer references
- Conduct competitive and market intelligence research across PRM, affiliate, and ecosystem platforms
- Partner cross-functionally with Product, Marketing, Sales, and Customer Success teams
- Define and track Product Marketing performance metrics including adoption, launch impact, win rates, and expansion metrics
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