Lead Product Manager - Ad Formats
New
This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada.Full-TimeLead
SalaryThe top end of the compensation range for this role exceeds $200,000 annually.
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Job Details
- Required Skills
- Data AnalysisProduct ManagementA/B testing
Requirements
- Experience as a Product Manager in advertising, monetization, or search
- Deep understanding of how ad formats, placements, and ad systems work together
- Customer-driven mindset focused on growing revenue and translating needs into concrete features
- Experience breaking down complex, unstructured problems into concrete features from conception to launch
- Ability to synthesize and translate between technical and non-technical audiences
- Experience solving technically complex ads and product problems
- Operational know-how for improving processes around ads system reliability and metrics monitoring
- Strong collaborator comfortable working across different teams, functions, and surfaces
Responsibilities
- Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
- Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
- Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
- Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
- Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
- Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
- Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems
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