Demand Generation Manager
New
E
Epic Kids Inc.EdTech
Remote, USContractManager
Salary40 - 60 USD per hour
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Job Details
- Experience
- 5–8 years
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Education, or related field.
- 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing.
- Proven track record generating measurable pipeline and revenue impact.
- Experience managing integrated marketing campaigns across multiple channels.
- Strong analytical and reporting skills.
- Exceptional project management and organizational abilities.
- Excellent written and verbal communication skills.
- Experience in EdTech, SaaS, education publishing, or K–12 education preferred.
- Familiarity with district purchasing cycles and educational funding sources.
- Proficiency with Salesforce, HubSpot, Marketo, Pardot, Google Analytics, and LinkedIn Campaign Manager preferred.
Responsibilities
- Develop and execute the annual multi-channel demand generation strategy for Epic School Plus.
- Create integrated marketing programs that drive awareness, lead generation, and pipeline creation.
- Partner with School Sales leadership to align marketing efforts with pipeline goals and support district penetration.
- Manage marketing funnel performance, including establishing reporting frameworks and dashboards to measure MQLs and ROI.
- Develop and manage event marketing strategies for major education conferences and regional district events.
- Collaborate with Product Marketing to develop campaign themes and promote customer success stories and research.
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