Senior Demand Generation Manager
New
United StatesFull-TimeSenior
SalaryCompetitive salary commensurate with experience
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Job Details
- Experience
- 5–7 years of experience in demand generation, growth marketing, or campaign management
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 5–7 years of experience in demand generation, growth marketing, or campaign management in B2B SaaS or related industries.
- Proven track record of building and executing multi-channel campaigns that generate qualified pipeline.
- Strong understanding of funnel metrics, lead nurturing, attribution models, and conversion optimization.
- Hands-on experience with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, or Pardot.
- Data-driven mindset with the ability to translate performance insights into actionable growth strategies.
- Experience working closely with sales teams on pipeline alignment and revenue goals.
- Familiarity with AI-powered marketing tools and modern growth techniques.
- Strong communication and project management skills with the ability to manage multiple campaigns simultaneously.
- Ability to thrive in a fast-paced, high-growth SaaS environment with a bias toward execution.
- Clinical research, healthcare technology, or life sciences marketing experience is preferred.
Responsibilities
- Own marketing-sourced pipeline and bookings targets in partnership with sales leadership.
- Develop and execute integrated multi-channel campaigns across email, paid media, ABM, webinars, content syndication, and organic channels.
- Manage campaign strategy, calendars, budgets, and quarterly execution plans to maximize ROI.
- Partner with Sales and SDR teams to align on target accounts, pipeline goals, and campaign activation strategies.
- Optimize lead-to-opportunity conversion rates by continuously analyzing funnel performance.
- Leverage marketing automation and CRM platforms to track, measure, and improve campaign performance.
- Implement AI-driven marketing workflows to enhance content creation, campaign execution, and audience engagement.
- Drive GEO (Generative Engine Optimization) strategies to improve visibility across AI-powered search environments.
- Collaborate cross-functionally to activate content assets into high-performing demand generation programs.
- Provide performance insights and reporting on pipeline contribution and campaign effectiveness.
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