Product Marketing Manager
New
C
CordanceB2B SaaS
United States - RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years of product marketing experience in B2B SaaS, with at least 2 years focused on Commerce
- Required Skills
- Market Research
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- 5+ years of product marketing experience in B2B SaaS.
- At least 2 years focused on Commerce, risk management, legal tech, or related industries.
- Proven experience supporting product launches.
- Experience developing positioning and messaging strategies.
- Experience enabling sales teams with collateral and training.
- Strong written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent collaboration skills across product, marketing, and sales teams.
Responsibilities
- Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
- Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
- Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.
- Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions.
- Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
- Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets.
- Develop onboarding materials, product documentation, and in-product guidance to support customer success.
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