Senior Product Marketing Manager
New
United StatesFull-TimeSenior
Salary$130,000 - $155,000 a year
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Job Details
- Experience
- 5-7+ years
- Required Skills
- Market Research
Requirements
- 5-7+ years of experience working as a product marketer in the technology industry
- Exceptional communication, writing and presentation skills
- Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
- History creating messaging frameworks and positioning for individual and platform solutions
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience using AI tools to accelerate content creation, streamline workflows, and outputs
- Expertise in B2B SaaS
- Ability to rapidly gain an in-depth knowledge of the Outreach platform, Revenue Orchestration category, and competitors
- Proven ability to drive key business objectives with quick decision making
- Bachelor's degree required
- Strong organizational and prioritization skills
Responsibilities
- Conduct market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
- Be the customer and product subject matter expert on pains and needs
- Own the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams
- Develop and execute the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
- Collaborate across GTM teams regarding messaging and high-value solution assets
- Lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
- Drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans and quick decision making
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