Senior Product Marketing Manager - GTM

New

Based in United StatesFull-TimeSenior

SalaryCompetitive base salary with eligibility for performance-based variable compensation.

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Job Details

5+ years of product marketing experience in B2B SaaS, with a strong focus on go-to-market strategy and product launches.
Proven experience bringing AI-powered or data-driven products to market, ideally within platform or vertical SaaS environments.
Strong ability to develop clear product positioning and messaging that connects technical capabilities to customer outcomes.
Experience working cross-functionally with Product, Sales, Marketing, and Customer Success teams in fast-paced environments.
Strong strategic thinking, storytelling, and communication skills with the ability to influence without formal authority.
Proven track record of driving product adoption and commercial impact through integrated GTM strategies.

Own the end-to-end go-to-market strategy for AI-powered features and growth tools, driving adoption, expansion, and measurable revenue impact across customer segments.
Translate customer insights, market trends, and competitive intelligence into clear positioning, messaging, and product narrative frameworks.
Partner with Product and Engineering teams to influence roadmap decisions, product packaging, and feature prioritization based on market needs.
Lead launch execution in collaboration with creative, lifecycle, and product marketing teams to deliver high-impact campaigns and materials.
Enable Sales, Customer Success, and Support teams with compelling narratives, playbooks, and tools to drive product understanding and adoption.
Analyze post-launch performance and customer feedback to refine positioning and inform future GTM strategy.

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