Performance Marketing Manager

EU, US and CanadaFull-TimeMiddle

SalarySalary DOE, Commission

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Job Details

Experience: 3–5+ years in performance marketing, with at least 2 years owning or co‑owning an affiliate program
Required Skills: ComplianceData analyticsA/B testing

3–5+ years in performance marketing.
At least 2 years owning or co-owning an affiliate program.
Experience in adult, dating or closely related verticals.
Hands-on experience with at least one additional performance channel (e.g. Meta, Google, native, programmatic).
Strong background in funnel analytics, A/B testing and conversion-rate optimisation.
Practical experience with tracking and analytics tooling (affiliate platforms, tracking solutions, web analytics, BI dashboards).
Proven track record of working with compliance, legal and product in regulated or policy-sensitive environments.
Analytical mindset with ability to work with performance dashboards and spreadsheets.
Strong commercial and negotiation skills.
Ability to brief creatives and present insights to non-technical stakeholders.

Own strategy, execution and optimisation for the affiliate channel as the primary growth lever.
Recruit, onboard and manage affiliates and networks.
Negotiate and manage commercial deals (CPA, CPL, CPS, rev share, hybrid).
Monitor daily performance metrics (clicks, leads, FTDs, trials, subs, ARPU, churn, ROI).
Manage or support other performance channels such as PPC, paid social, native, programmatic and media buying.
Brief, test and iterate creatives and pre-landers.
Own A/B and multivariate testing roadmaps for key journeys in collaboration with product, CRM and design.
Work closely with CRM/retention teams on lifecycle campaigns to maximise LTV.
Oversee tracking, attribution and reporting across affiliates and paid channels.
Ensure all marketing activity complies with internal guidelines and industry regulations.

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