Lead Generation Specialist (B2B Inside Sales)
New
United StatesFull-TimeMiddle
Salary65,000 - 70,000 USD per year
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Job Details
- Experience
- 2+ years of relevant experience in inside sales, sales development, or lead generation.
- Required Skills
- SalesforceMicrosoft ExcelLead GenerationHubSpot
Requirements
- Bachelor's degree in marketing, business, engineering, or related fields preferred
- 2+ years of relevant experience in inside sales, sales development, or lead generation
- 2+ years of experience selling training courses or related is highly desired
- Experience with CRM tools such as Salesforce or HubSpot
- Familiarity with outbound prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, or ConstructConnect
- Proven track record of meeting or exceeding sales targets
- Intermediate knowledge of Microsoft applications (Excel, Word, PowerPoint)
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
- Ability to handle rejection and maintain a positive attitude
Responsibilities
- Generate qualified leads for training opportunities through outbound campaigns (email, LinkedIn, cold calling, etc.)
- Follow the leads through the sales pipeline to the win for training course enrollment
- Discover qualified opportunities based on predefined criteria (budget, authority, need, timeline)
- Maintain and update CRM system (e.g., Salesforce) according to company guidelines
- Support research, script writing, and execution of year-long scheduled campaigns aimed at driving new leads for training services
- Track, analyze, and report on lead generation performance metrics weekly
- Execute weekly call and email outreach and maintain high lead quality to achieve KPIs
- Conduct A/B testing on messaging and outreach strategies to improve conversion rates
- Research and identify target accounts, industries, and key decision-makers
- Assist in building and refining ideal customer profiles (ICPs) and buyer personas
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