Senior Digital Engagement Manager, Campaign Strategy
New
Remote-first flexibility across the United States (and eligible Canadian locations)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceData analytics
Requirements
- 7–10+ years of experience in B2B marketing, digital engagement, lifecycle marketing, or campaign strategy, preferably in SaaS or technology environments
- Proven track record of designing and executing multi-channel campaigns that drive pipeline, engagement, or revenue outcomes
- Strong experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud and Salesforce
- Ability to translate go-to-market strategy into structured, scalable, and measurable marketing programs
- Strong analytical skills with experience using data to optimize targeting, performance, and campaign outcomes
- Experience working with AI-driven marketing tools and modern digital engagement technologies
- Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across teams
- Highly organized with the ability to manage multiple campaigns in a fast-paced, high-volume environment
- Experience with account-based marketing, intent data, or personalization strategies (strong plus)
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
Responsibilities
- Own the full lifecycle campaign strategy, including planning, execution, and optimization across acquisition, onboarding, adoption, and expansion stages
- Design and deliver integrated, multi-channel digital campaigns across email, web, digital, and in-product channels aligned with business priorities
- Develop lifecycle marketing programs using segmentation, behavioral data, and customer insights to improve engagement and conversion
- Translate go-to-market strategies into scalable campaigns that drive pipeline influence, customer growth, and retention
- Collaborate closely with Product Marketing, Sales, Customer Success, and Digital teams to ensure consistent messaging and timing across all touchpoints
- Create and adapt campaign content such as emails, landing pages, and digital assets aligned with brand and messaging guidelines
- Partner with Marketing Operations to ensure accurate targeting, execution, reporting, and data integrity across campaigns
- Analyze campaign performance and continuously optimize based on insights, experimentation, and key performance metrics
- Leverage AI tools, automation platforms, and CRM systems to enhance segmentation, personalization, and campaign effectiveness
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