Email & SMS Strategist
F
Fresh PrintsApparel, E-commerce
India (Remote), 12:30 PM to 9:30 PM ISTFull-TimeMiddle
SalaryCompetitive annual salary
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Job Details
- Experience
- 2-4 years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 2-4 years of experience in email marketing, lifecycle marketing, or a related writing-focused role.
- Hands-on experience with an ESP or marketing automation platform like Iterable, Klaviyo, HubSpot, or Braze.
- Proven understanding of lifecycle email programs including welcome series, post-purchase, and abandonment flows.
- Proficiency in analyzing email performance metrics like open rate, CTR, unsubscribe rate, and deliverability.
- Strong written communication skills with the ability to write with personality rather than generic marketing speak.
- Experience writing for a consumer audience (B2C or DTC background preferred).
Responsibilities
- Own email conceptualization and content strategy including subject lines, preview text, headers, body, and CTAs.
- Develop and execute a campaign email content calendar aligned with broader marketing goals.
- Design and optimize lifecycle email flows such as welcome series, post-purchase nurture, abandonment, and win-back sequences.
- Conduct A/B testing on content, subject lines, and CTAs, applying data-driven insights to future campaigns.
- Monitor deliverability metrics and maintain sender reputation through list hygiene and segmentation.
- Report on performance metrics and articulate actionable insights based on data.
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