Head of Social Commerce

New
Texas / Arizona / Florida / Georgia / Indiana / Nebraska / Ohio / New Hampshire / South Dakota / UtahFull-TimeManager
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
Data AnalysisBudget management

Requirements

  • 5+ years of experience in ecommerce, marketplace management, or creator commerce.
  • Proven track record of absolute P&L ownership.
  • Experience directly managing and developing talent to drive performance targets.
  • Deep knowledge of affiliate programs, creator tiers, and social commerce conversion mechanics.
  • Experience navigating and maximizing high-level platform partnerships such as TikTok, Amazon, or Walmart.
  • Proficiency in complex financial data analysis, budget management, and resource allocation.
  • Highly effective communication skills for presenting performance metrics to senior leadership.
  • Deep hands-on experience in the TikTok Shop ecosystem, including LIVE commerce and VRP mechanics preferred.
  • Proven success in scaling creator or influencer affiliate networks to 200+ active creators preferred.
  • Familiarity with creator CRMs and affiliate tracking tools like Grin, Impact, or Circle preferred.

Responsibilities

  • Drive TikTok Shop channel revenue (GMV), profitability, and cost-per-acquisition targets with end-to-end P&L accountability.
  • Lead, coach, and develop a team of onshore Affiliate Managers, a Brand Growth Lead, and offshore coordinators.
  • Manage the strategic relationship with TikTok, leading Joint Business Plan negotiations.
  • Define creator tier mix, commission structures, and playbooks to scale content-to-conversion.
  • Establish and execute category-specific content goals to achieve 60%+ SKU coverage with creator content.
  • Oversee TikTok LIVE programming calendar, product curation, and creator lineups to hit GMV targets.
  • Manage the creator commission and Variable Rate Program budget.
  • Build measurement frameworks to track cross-channel ROI and the downstream TikTok-to-Amazon halo effect.
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