Performance Marketing Manager
New
P
PavagoMarketing
Brazil. Colombia. Costa Rica. Mexico, U.S. Time ZonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3+ years of hands-on experience in performance marketing or paid media.
- Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
- Strong background in B2B lead generation.
- Deep understanding of PPC strategy, audience targeting, retargeting, and attribution models.
- Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Technical ability to manage conversion tracking setup independently.
- Ability to build campaigns, launch tracking, optimize performance, and report results.
- Strong ad copywriting and testing skills.
- Familiarity with HubSpot, Salesforce, or Marketo is a plus.
- Google Ads or Meta Ads certifications are preferred.
Responsibilities
- Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok, Reddit, and X.
- Develop full-funnel B2B lead generation strategies and own campaign setup, including audience targeting and conversion tracking.
- Monitor campaign performance daily and optimize key metrics such as CTR, CPC, CPL, CPA, and ROAS.
- Run structured A/B tests across ad creatives, landing pages, audiences, and bidding strategies.
- Track performance using GA4 and GTM, ensuring pixel and conversion tracking accuracy.
- Analyze funnel drop-offs and collaborate with Marketing, Sales, and Design teams to improve conversion rates.
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