Senior Performance Marketing Manager
New
Based in the United StatesFull-TimeSenior
Salary$110,000 – $125,000/year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 5+ years of hands-on experience in performance marketing, with deep expertise in Google Ads.
- Proven ownership of $1.2M+ annual paid media budgets with demonstrated success in scaling efficiently.
- Strong understanding of CAC, LTV, payback periods, attribution, and funnel conversion dynamics.
- Experience building and managing paid social campaigns, ideally including Meta platforms.
- Background in B2C subscription or freemium models is strongly preferred.
- High proficiency in data analysis and reporting, with ability to build dashboards and track performance independently.
- Experience using AI tools as part of daily workflow for optimization and analysis.
- Comfortable working independently in fast-paced, ambiguous environments with high ownership.
- Strong communication skills with ability to present insights and trade-offs clearly across teams.
- Knowledge of SQL, BigQuery, Looker Studio, CRO/landing page optimization, or attribution tooling is a plus.
Responsibilities
- Manage end-to-end performance across Google Ads and Microsoft Ads, including structure, bidding strategies, keywords, audiences, and creative testing.
- Optimize campaigns to balance scale and efficiency, ensuring strong CAC, LTV, and payback performance.
- Build and maintain reporting systems and dashboards to track spend, funnel performance, and key unit economics.
- Lead experimentation and continuous optimization across campaigns, landing pages, and conversion funnels.
- Use AI tools to enhance campaign analysis, reporting, audits, and creative iteration.
- Develop and launch paid social channels (starting with Meta), including testing frameworks and performance evaluation.
- Partner with marketing leadership to define strategy, evaluate growth opportunities, and prioritize acquisition channels.
- Communicate performance insights, trade-offs, and recommendations to both technical and non-technical stakeholders.
- Ensure disciplined budget management and alignment with business growth objectives.
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