Senior Performance Marketing Manager
New
Remote - USA, Must maintain meaningful overlap with US Eastern working hoursFull-TimeSenior
Salary110,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of hands-on performance marketing, with deep Google Ads expertise.
- Personally owned and managed over $1.2 million in annual paid budgets.
- Strong analytical skills with fluency in CAC, payback, LTV, conversion lag, and attribution.
- Meta or paid social experience, ideally including standing up or relaunching a program.
- B2C subscription or freemium funnel experience strongly preferred.
- Uses AI tools actively in their daily workflow.
- Individual contributor role; energized by hands-on ownership.
- Ability to work independently and comfortably with ambiguity.
- Excellent communication skills for stakeholders.
- Able to maintain meaningful overlap with US Eastern working hours.
Responsibilities
- Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
- Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
- Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
- Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
- Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
- Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
- Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.
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