Product Marketing Manager
New
Based in the United StatesFull-TimeMiddle
Salary$100,000–$110,000 annually, plus bonus eligibility
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Job Details
- Experience
- 5+ years
- Required Skills
- SaaS
Requirements
- 5+ years of experience in product marketing, go-to-market, or strategic marketing roles within enterprise software or SaaS environments
- Deep understanding of enterprise buyer dynamics, especially across L&D, operations, compliance, or risk-focused functions
- Strong ability to translate technical product capabilities into clear, benefit-driven messaging and positioning
- Proven experience working cross-functionally with Product, Sales, and Customer Success teams
- Strong commercial awareness, with the ability to connect marketing activities to pipeline, conversion rates, and revenue impact
- Excellent communication and storytelling skills, with the ability to influence both technical and executive stakeholders
- Experience in learning technologies, LMS/LXP platforms, or knowledge management solutions is highly valued
- Familiarity with AI-driven product positioning or product-led growth environments is a plus
Responsibilities
- Develop deep expertise in enterprise buyer personas, including Operations, Safety, Compliance, and L&D stakeholders, and translate insights into actionable messaging and positioning
- Define and refine value propositions across key corporate use cases such as onboarding, compliance training, and AI-enabled learning experiences
- Partner with Demand Generation teams to design and execute targeted campaigns that generate qualified pipeline and revenue growth
- Create and maintain sales enablement materials including battlecards, playbooks, and value narratives to improve win rates
- Collaborate with Product teams to influence roadmap priorities based on customer feedback and market intelligence
- Work closely with Customer Success teams to identify expansion opportunities and improve customer retention and adoption
- Continuously evaluate market trends and competitive positioning to strengthen enterprise differentiation
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