Local Service Ads Specialist
New
Based in Brazil, 8:00 AM – 5:00 PM CTFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English proficiency (written and spoken) preferred
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- Proven hands-on experience managing and troubleshooting Google Local Service Ads (LSA) campaigns.
- Strong understanding of Google Business Profile (GBP), Google Ads, and Google Analytics.
- Experience diagnosing and resolving LSA verification issues and compliance challenges.
- Ability to analyze campaign performance data and translate insights into actionable optimization strategies.
- Familiarity with local search dynamics and how GBP impacts LSA performance.
- Experience reviewing call data and lead quality to improve conversion outcomes.
- Strong communication and client-facing skills with a collaborative mindset.
- Detail-oriented, analytical, and proactive approach to problem-solving.
- English proficiency (written and spoken) preferred for international client interaction.
Responsibilities
- Set up, manage, and optimize Google Local Service Ads (LSA) campaigns across multiple client accounts to improve rankings, lead quality, and budget efficiency.
- Troubleshoot LSA verification issues, including documentation mismatches, insurance or licensing gaps, and background check delays, guiding clients toward resolution.
- Conduct regular performance audits of campaigns, identifying trends and recommending actionable improvements such as bid adjustments, budget reallocation, or service category refinements.
- Analyze call recordings and lead data to assess quality, identify gaps, and improve targeting strategies.
- Ensure consistency and alignment between Google Business Profiles (GBP) and LSA listings to avoid performance issues.
- Support client compliance with Google requirements, including eligibility, verification, and documentation standards.
- Collaborate with cross-functional teams to translate data insights into clear, client-ready recommendations.
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