Group Chief Marketing Officer (CMO)

SwitzerlandFull-TimeExecutive

SalaryCompetitive base salary with attractive performance-based bonus structure.

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Job Details

Proven experience in a senior marketing leadership role within iGaming, online casino, sports betting, affiliate marketing, or a closely related digital industry.
Strong background in startup or scale-up environments, with experience building or rapidly scaling consumer-facing digital brands.
Deep expertise in performance marketing and digital acquisition channels, with a strong understanding of conversion-driven growth models.
Proven ability to develop brand strategy and creative direction while maintaining a strong focus on measurable outcomes.
Highly analytical and data-driven mindset, with experience leveraging analytics to optimize marketing performance and ROI.
Strong leadership capabilities with a track record of building, scaling, and motivating high-performing international teams.
Entrepreneurial, proactive, and comfortable operating in fast-paced, highly competitive, and evolving markets.

Define and lead a unified, group-wide marketing strategy across multiple brands within the portfolio, ensuring alignment with overall business objectives.
Own full-funnel marketing strategy and execution, including performance marketing, brand development, content, and product marketing initiatives.
Oversee all acquisition channels such as SEO, PPC, affiliate, display, programmatic, and paid social to maximize scalable growth.
Build, structure, and mentor a high-performing marketing organization, establishing robust processes and best-in-class marketing operations.
Partner with executive leadership on commercial strategy, strategic partnerships, and the development of new brand and market opportunities.
Drive a strong data-led culture, ensuring all marketing activity is measurable, optimized, and aligned with key business KPIs and ROI targets.
Manage and allocate marketing budgets strategically to maximize efficiency, performance, and long-term growth impact.

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