- Lead one or two paid acquisition channels, with scope to expand based on performance.
- Build and iterate on scalable acquisition funnels.
- Run rapid tests across creatives, audiences, and placements to improve CAC and LTV.
- Monitor campaign performance using Voluum, GA4, and internal dashboards.
- Analyze CPA, ROAS, retention, and cohort behavior to guide decisions.
- Build and maintain internal reporting frameworks.
- Brief creative hooks, formats, and angles based on performance patterns.
- Collaborate with content and product teams to launch and improve landing pages.
- Build relationships with traffic sources and negotiate premium placements and custom deals.
- Develop automation, SOPs, playbooks, and experiment pipelines for campaign scaling.