Media Buyer (Adult/Dating Vertical) (Europe - Remote)

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Requirements:

• Minimum of 3 years of experience in media buying within the adult industry, with proven success in managing campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars.
• Strong analytical skills and experience with tools like Google Analytics, Voluum, and other industry-specific platforms to monitor, optimize, and report on performance.
• Familiarity with various ad formats (banners, preroll, push traffic, popunders, in-page push, interstitials) and their application within media buying strategies.
• Excellent communication and negotiation skills to secure optimal terms and build long-term partnerships with publishers and networks.
• Expertise in testing and optimizing creatives, managing ad fatigue, and coordinating with creative teams for effective content production.
• Ability to quickly adapt strategies in response to changing market conditions, platform regulations, and emerging opportunities.

Responsibilities:

• Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra…
• Utilize advanced analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI.
• Implement and leverage automation tools and software to enhance campaign management, streamline processes, and drive performance.
• Continuously test and optimize ad creatives, adapting quickly based on performance metrics and market feedback.
• Build and maintain strong relationships with publishers, ad networks, and other partners to secure favorable ad placements and negotiate optimal terms.
• Stay informed on industry trends, emerging opportunities, and platform policy changes to quickly adapt strategies and remain competitive.
• Generate detailed performance reports, analyze campaign data, and provide actionable insights and recommendations to refine and scale advertising strategies.
• Ensure all campaigns comply with platform regulations and industry standards, managing risks associated with advertising adult content.