Vice President, Product Marketing
New
V
VasionB2B SaaS
Lehi, Utah, United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 15+ years of product marketing experience in B2B SaaS
Requirements
- 15+ years of product marketing experience in B2B SaaS, preferably at companies scaling past $100M ARR.
- 7+ years leading and scaling Product Marketing teams with a focus on recruiting, developing, and retaining talent.
- Proven category creation or category leadership experience.
- Fluency in AI-driven Go-To-Market strategies and understanding of AI's impact on buyer behavior.
- Experience marketing to both technical and business buyers simultaneously.
- Deep cross-functional credibility with Product, Sales, and Marketing leadership.
- Analyst relations experience with Gartner, IDC, Forrester, or equivalent.
- Comfort with ambiguity and ability to make strategic decisions in fast-moving environments.
Responsibilities
- Own the end-to-end narrative for Intelligent Print Automation, including positioning, messaging, and category story.
- Lead analyst relations with major firms like Gartner, IDC, and Forrester to secure leadership status.
- Execute high-velocity product launches across Product, Sales, and Growth teams.
- Partner with Product and Pricing teams to define commercial strategies, packaging, and bundling.
- Build sales enablement programs, including battlecards, ROI frameworks, and objection-handling tools.
- Collaborate with CRO and sales leadership to support segment priorities and deal-level narratives.
- Lead and scale a global team of Product Marketers while establishing departmental standards.
- Champion the voice of the customer to inform product roadmaps and marketing strategies.
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