- Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals.
- Build and run vertical-specific campaigns tailored to segment personas and pain points.
- Partner with Content, Web, Design, and MOps to develop campaign assets and nurture programs.
- Serve as the marketing counterpart to Sales vertical PODs to align on account prioritization and campaign plays.
- Maintain and refine target account lists using intent data and firmographic signals.
- Manage the campaign calendar, including planning, sequencing, and coordination.
- Build and maintain campaign dashboards to provide visibility into account engagement and pipeline influence.
- Track and report on ABM performance metrics to the Director of Growth Marketing.