Product Marketing Lead
New
Based in the United StatesFull-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
Requirements
- 8+ years of experience in B2B product marketing, growth marketing, or content marketing roles in technical or developer-facing industries.
- Strong ability to define positioning and messaging for complex technical products, ideally within fintech, crypto infrastructure, or SaaS.
- Proven experience building demand generation and ABM programs that contribute directly to pipeline and revenue.
- Strong analytical mindset with the ability to define metrics, run experiments, and optimize marketing performance based on data.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear buyer value.
- High level of ownership and comfort operating in ambiguous, early-stage environments where processes are not yet defined.
- Experience working closely with technical founders, product, or engineering teams in a highly collaborative setting.
- Strong plus: established network within crypto, fintech, developer communities, analysts, or technical media.
Responsibilities
- Build and own the foundational product marketing function, defining positioning, messaging, and narrative across the platform and product suite.
- Design and execute demand generation programs that drive qualified pipeline through inbound and account-based marketing motions.
- Partner with business development teams on targeted account-based campaigns focused on high-value institutional customers.
- Develop and maintain marketing performance metrics, including pipeline contribution, conversion rates, CAC, and campaign effectiveness.
- Create technical marketing assets such as one-pagers, case studies, website content, and sales enablement materials to support deal execution.
- Lead content and thought leadership initiatives, including blogs, research content, and technical analyses that shape category perception.
- Support brand development through digital channels, SEO/GEO strategy, and presence across relevant professional and technical networks.
- Own event and field marketing strategy, including conference presence, speaking opportunities, and pipeline conversion programs.
View Full Description & ApplyYou'll be redirected to the employer's site
