Director of Growth & Product Marketing
New
Open to remote US-based candidates.Full-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- SEOData analyticsCustomer Success
Requirements
- Proven track record of owning a funnel end-to-end (acquisition, conversion, onboarding, and retention).
- Experience in product marketing, growth, or lifecycle marketing on consumer or community-facing platforms.
- Strong content and editorial judgment with the ability to set brand voice and edit for impact.
- Demonstrated people leadership and ability to develop high-output teams.
- Experience building in fast-moving, early-stage (v1) environments.
- Fluency with modern growth and analytics stacks, including event-based instrumentation and lifecycle tooling.
- Competency in SEO and GEO strategies.
- Comfort partnering with product, engineering, and data teams.
- Ability to thrive in a non-hierarchical, entrepreneurial environment.
- Alignment with organizational values including innovation, humility, and respect.
Responsibilities
- Own the full funnel, driving acquisition and conversion across paid, organic, and partner channels.
- Design segment-aware go-to-market strategies for problem solvers, community leaders, and organizations.
- Manage the lifecycle and email program to support users from first touch to repeat civic action.
- Partner with product and tech teams to execute SEO/GEO strategies and improve platform findability.
- Lead the editorial function, managing content strategy and brand voice to drive engagement.
- Develop and scale the support experience, including self-service resources and customer success operations.
- Manage and develop a team including a Content Strategist and Customer Success Lead.
- Synthesize user feedback and performance data to inform product roadmap and content adjustments.
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