- Apply Museum of Ice Cream’s established brand voice across marketing channels and guest touchpoints.
- Concept and write integrated campaigns from brief through execution.
- Translate audience insights, marketing strategies and channel needs into creative ideas and copy.
- Write copy for regional and local marketing, paid and performance media, websites, landing pages, email, lifecycle marketing and organic social.
- Develop copy for brand partnerships, activations, retail, event marketing and onsite guest experiences.
- Edit, proofread and quality-check copy for clarity, accuracy and brand consistency.
- Develop messaging hierarchies and campaign narratives with guidance from the Creative Director and Marketing leads.
- Partner with Growth and Lifecycle teams to develop and improve conversion-focused copy using performance learnings.
- Manage assigned briefs, deadlines and revision cycles while communicating progress and tradeoffs.