- Develop and own the lifecycle marketing strategy across the entire customer journey.
- Evaluate, select, and implement CRM and lifecycle marketing technology platforms.
- Establish audience segmentation frameworks based on guest behavior and engagement patterns.
- Design and launch personalized automated lifecycle programs across multiple channels.
- Establish reporting, KPIs, and attribution models to measure retention and customer lifetime value.
- Partner with Marketing, Product, and Operations to align initiatives with business objectives.
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