Demand Generation Lead
New
Based in United KingdomFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- German and English
- Experience
- 7+ years
- Required Skills
- SaaSBudget management
Requirements
- 7+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally within a SaaS or technology-driven environment.
- Proven success in building, scaling, and optimizing demand generation programs that drive measurable business growth.
- Experience leading and developing marketing teams while balancing strategic leadership with hands-on execution.
- Deep expertise in paid media platforms, particularly Google Ads, with strong knowledge of additional channels such as LinkedIn, Meta, content marketing, events, and regional targeting strategies.
- Strong analytical and data-driven mindset with the ability to interpret complex performance metrics and translate findings into business actions.
- Experience managing significant marketing budgets and optimizing campaign performance across multiple channels.
- Solid understanding of marketing technology, attribution models, funnel analysis, and performance marketing best practices.
- Excellent stakeholder management and cross-functional collaboration skills.
- Fluent German and English communication skills, both written and verbal.
- Ability to thrive in a fast-paced, growth-oriented, and international work environment.
Responsibilities
- Own the end-to-end demand generation strategy across paid and organic channels, ensuring alignment with business growth objectives.
- Lead the planning, execution, optimization, and reporting of campaigns across platforms such as Google, LinkedIn, Meta, and other demand generation channels.
- Manage and develop a team of marketing specialists, providing coaching, mentorship, and performance guidance.
- Identify and test new growth opportunities, acquisition channels, and demand creation strategies to drive pipeline expansion.
- Collaborate closely with Sales, Revenue Operations, Partnerships, and other cross-functional stakeholders to improve lead quality, conversion rates, and customer acquisition outcomes.
- Oversee and optimize a substantial marketing budget, ensuring efficient allocation of resources and strong return on investment.
- Analyze campaign performance, customer behavior, and funnel metrics to generate actionable insights and strategic recommendations.
- Present results, forecasts, and growth opportunities to senior leadership and key stakeholders.
- Continuously experiment with messaging, targeting, creative assets, and channel strategies to improve marketing effectiveness and scalability.
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