Senior Manager, User Acquisition
New
U
UnderdogSports Betting/Gaming
United States/RemoteFull-TimeManager
Salary$150,000 and $185,000, plus target equity
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of hands-on UA experience
Requirements
- 7+ years of hands-on UA experience with heavy focus on paid search and programmatic channels.
- Deep fluency in Google Ads and Google UAC (app campaign structure, Smart Bidding, Performance Max).
- Hands-on experience with Apple Search Ads at scale.
- Experience with DSPs (e.g., Moloco, Liftoff) and video ad networks (e.g., Unity Ads).
- Exceptional MMP experience (e.g., Adjust, AppsFlyer, Singular) in validating attribution.
- Highly analytical with ability to synthesize data into clear narratives and actionable steps.
- Background in gaming, fintech, sports betting, or a high-growth consumer app.
- Strong experience building and owning a robust testing roadmap and designing frameworks.
- Experience managing a direct report and providing clear direction.
- Experience at a startup that scaled quickly or reached unicorn status is preferred.
- Familiarity with SQL or BI tools (Sigma, Looker, Tableau) is preferred.
- Experience implementing or building AI solutions for UA efficiency is preferred.
Responsibilities
- Own strategy, execution, pacing, and optimization across paid search and programmatic channels.
- Act as in-house expert on Google's app campaign ecosystem, including bidding strategy and audience signals.
- Manage partner relationships across search and programmatic, holding reps accountable to performance.
- Lead the testing roadmap and evaluate/onboard new partners for app-based UA.
- Translate MMP and backend data into performance narratives and budget recommendations.
- Partner with Analytics and Data Science to validate attribution and optimize toward LTV/pROAS targets.
- Brief creative concepts and manage the feedback loop between creative performance and spend.
- Support budget forecasting, channel planning, and business reviews.
- Manage and coach a direct report on campaign execution and optimization.
View Full Description & ApplyYou'll be redirected to the employer's site
