Email Marketing Manager
New
Remote FirstContractManager
Salary$100,000 - $125,000 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceLead GenerationCRMData analyticsA/B testingHubSpot
Requirements
- 5+ years in email focussed marketing roles.
- Strong, recent hands-on experience with both HubSpot and Salesforce.
- Ability to manage the full campaign lifecycle from initial planning through launch.
- Deep understanding of automation, customer journey orchestration, and list health.
- Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
- Demonstrated ability to translate campaign data into improved conversion rates.
- Strong copywriting expertise with an eye for design and template structure.
- A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Responsibilities
- Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
- Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
- Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
- Write high-converting copy and collaborate on visually effective email templates and layouts.
- Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
- Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
- Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
- Identify and implement practical AI applications to improve marketing effectiveness and personalization.
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