Performance Marketing Manager, Meta
New
This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or British Columbia, Canada., PST hoursFull-TimeManager
Salary$135,000 — $160,000 USD
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Job Details
- Experience
- 5+ years of experience in Meta Ads Manager; 2+ years in a manager role
- Required Skills
- Data analyticsA/B testing
Requirements
- 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts.
- 2+ years in a manager role with cross-functional experience (growth, creative, engineering).
- Proven experience optimizing to CPA or ROAS targets.
- Enthusiasm for building AI-driven workflows or automations to reduce manual work.
- Strong analytical skills, including experience running A/B, incrementality, or lift tests.
- Excellent verbal and written communication skills with experience presenting to senior stakeholders.
- Bachelor's degree or equivalent experience.
- Must be willing and able to work PST hours.
Responsibilities
- Own and scale MasterClass's Meta advertising end-to-end against CPA and ROAS targets.
- Optimize performance marketing activities including landing page optimization, catalog management, creative development, and event management.
- Dissect the purchase funnel alongside Growth Product, MarTech, and Data teams to lift performance.
- Partner with AI to build workflows and automations for reporting and optimization.
- Design and run rigorous tests across creative, audience, bidding, and measurement, presenting recommendations to leadership.
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