Director of Marketing Operations
New
USFull-TimeDirector
SalaryCompetitive base salary ranging from $200,000 – $250,000 USD, with additional equity opportunities
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceCRMData analyticsHubSpot
Requirements
- 7+ years of experience in marketing operations, revenue operations, growth operations, or a related function within B2B SaaS, developer tools, infrastructure, or PLG organizations.
- Strong expertise in CRM and marketing systems such as HubSpot and Salesforce, including automation, lifecycle management, attribution, and reporting.
- Proven ability to design and maintain scalable funnel reporting frameworks with high data integrity and executive-level clarity.
- Hands-on experience working across campaign operations, including tracking setup, QA processes, segmentation, and performance measurement.
- Strong analytical and problem-solving skills, with the ability to diagnose data issues and translate insights into action.
- Excellent communication and documentation skills, with the ability to simplify complex systems for cross-functional stakeholders.
- Experience collaborating with RevOps, Sales, Finance, Product, and Data teams in a highly cross-functional environment.
- Comfort operating in ambiguity while building structure, processes, and systems that scale with business growth.
Responsibilities
- Design and manage the end-to-end marketing operations infrastructure across CRM, automation, analytics, attribution, and campaign systems, ensuring scalability and reliability.
- Build and optimize campaign operations processes, including launches, lifecycle programs, paid campaigns, events, and partner initiatives with accurate tracking and measurement.
- Own funnel reporting across MQL, PQL, pipeline, and revenue influence, ensuring consistent definitions and trusted executive-level dashboards.
- Implement and maintain lead routing, scoring models, segmentation logic, lifecycle automation, and data hygiene standards across systems.
- Establish governance for campaign tracking, UTMs, landing pages, forms, CRM fields, and attribution frameworks to ensure data accuracy.
- Lead weekly and monthly business reviews with marketing leadership, providing actionable insights and performance analysis.
- Partner cross-functionally with RevOps, Sales, Finance, Product, and Data teams to align on metrics, resolve discrepancies, and improve decision-making.
- Develop documentation for operational workflows, reporting logic, and marketing definitions to ensure clarity and consistency across the organization.
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