Director of Demand Generation, ABM and Marketing Operations
New
K
Knox SystemsFederal Cloud
Location: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOCRMSaaS
Requirements
- 5+ years of B2B demand generation experience in SaaS or complex, technical products.
- Proven track record generating sales-aligned pipeline through digital demand and ABM programs.
- Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing.
- Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results.
- Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation.
- Must be able to provide documentation verifying sole U.S. citizenship status.
Responsibilities
- Own demand generation strategy with a primary focus on pipeline creation and revenue impact.
- Design, execute, and scale digital-first demand programs across paid media, website, email, and digital ABM.
- Build and iterate on tiered ABM programs aligned with Sales account strategy.
- Define and scale marketing operations processes and martech stack, including CRM integrations and lead routing.
- Manage the website as a core demand and conversion engine.
- Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting.
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