- Own demand generation strategy with a primary focus on pipeline creation and revenue impact.
- Design, execute, and scale digital-first demand programs across paid media, website, email, and digital ABM.
- Build and iterate on tiered ABM programs aligned with Sales account strategy.
- Define and scale marketing operations processes and martech stack, including CRM integrations and lead routing.
- Manage the website as a core demand and conversion engine.
- Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting.
SEOCRMSaaS