AVP, Growth Marketing & Demand Generation

New

United StatesFull-TimeManager

Salary not disclosed

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Job Details

10+ years of progressive marketing leadership experience.
Experience in the Healthcare IT industry (required).
Proven success in demand generation, pipeline growth, and revenue marketing.
Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar).
Experience working cross-functionally with sales and executive leadership.
Builder mindset with the ability to create from incomplete or fragmented environments.
Highly data-driven with a focus on measurable outcomes.
Strong collaborator with sales and cross-functional teams.
Effective in fast-paced, ambiguous, and high-growth environments.
Experience with ABM strategies and segmentation (preferred).
Experience building or rebuilding marketing infrastructure from scratch (preferred).
Strong understanding of revenue operations and attribution modeling (preferred).

Design and execute scalable demand generation strategies across channels to drive awareness and qualified pipeline.
Design and execute ABM strategies aligned to high-value target accounts in partnership with sales.
Own and optimize marketing automation (HubSpot) and CRM (Salesforce) systems, including lead scoring and routing.
Lead digital marketing efforts including SEO, paid media, and website performance optimization.
Establish reporting frameworks, dashboards, and attribution models to measure ROI and pipeline impact.
Manage event marketing strategy and collaborate with the Field Marketing & Events Manager.
Partner closely with sales leadership to align on pipeline goals, targets, and sales enablement tools.
Build the demand generation and growth marketing function from the ground up.

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