Demand Generation Manager
New
D
DeepJudgeLegal Tech
Remote - Canada; Secondary Locations: New York, Toronto, European and East Coast friendly time zonesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsCRMHubSpot
Requirements
- Strong experience in B2B SaaS demand generation and growth marketing.
- Demonstrated history of owning or significantly contributing to pipeline generation.
- Full-funnel expertise from acquisition to conversion.
- Hands-on experience with ABM, lifecycle/nurture programs, and paid/organic channel strategy.
- Experience with CRO and website performance optimization.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot).
- Experience with website and CMS tools (e.g., Webflow).
- Knowledge of data enrichment and outbound tools (e.g., Gong, Clay).
- Ability to manage paid acquisition platforms (e.g., Google Ads, LinkedIn Ads).
- Familiarity with SEO and analytics tools (e.g., Google Analytics, Ahrefs).
- Experience with measurement/BI tools (e.g., Looker) and funnel analysis.
- Analytical mindset with an understanding of pipeline quality.
Responsibilities
- Drive marketing-sourced and influenced pipeline across key regions.
- Partner with sales on account targeting and pipeline development.
- Plan and execute integrated campaigns across ABM, events, content, and product releases.
- Optimize full-funnel performance, including landing pages, demo conversions, and nurture programs.
- Manage and optimize acquisition channels including social media, paid ads, and email.
- Track and report on campaign performance with a focus on pipeline impact and scalability.
- Use data and AI tools to continuously test, measure, and improve execution.
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