Director of Demand Generation and Marketing Operations

New

United StatesFull-TimeDirector

Salary not disclosed

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Job Details

10+ years of experience in B2B SaaS marketing.
Significant experience in both demand generation and marketing operations.
Prior ownership of a marketing operations function at scale.
Proven track record operating at or near Director or VP level.
Proven pipeline accountability experience.
Demonstrated ability to build and optimize demand engines from strategy through measurement.
Deep technical expertise in HubSpot.
Experience managing paid media programs, whether in-house or via agency.
Proven capability to function in a player-coach role, managing direct reports while executing hands-on work.
Strong collaborative abilities and experience working with marketing and RevOps stakeholders.
Experience with Chili Piper, intent tools, and attribution modeling is highly preferred.
Familiarity with ABM platforms and outbound motion alignment is a plus.

Execute integrated campaign programs across new business and expansion segments.
Manage paid media performance across search, social, and retargeting channels.
Design and maintain segmented lead nurture tracks to convert leads throughout the funnel.
Lead demand-focused events, tradeshows, and third-party sponsorships with full pipeline tracking.
Manage the end-to-end HubSpot instance, including attribution, data hygiene, and dashboard buildout.
Oversee technical SEO, web presence, and AI search visibility strategies.
Define and calibrate the lead scoring model to reflect actual pipeline quality.
Own closed-loop attribution reporting to connect marketing activities to revenue outcomes.
Manage intent lead routing and marketing workflow systems.
Evaluate and manage the marketing technology stack, including vendor relationships and new tool assessments.

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