- Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
- Manage and direct agency partners on execution for paid search, ensuring campaigns align with positioning and performance targets
- Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
- Manage agency partners on campaign execution, audience segmentation, and creative performance for paid social
- Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
- Direct agency partners on SEO execution while maintaining internal ownership of roadmap and priorities
- Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers
- Own a unified performance dashboard across all digital channels
- Deliver regular channel reports with clear takeaways and recommendations
- Serve as the primary point of contact for all digital agency relationships
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