Director of Growth Marketing
New
Based in the United StatesFull-TimeDirector
SalaryCompetitive salary with performance-based incentives
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Job Details
- Experience
- 5+ years of experience in growth marketing, demand generation, or performance marketing; 3+ years of experience leading teams.
- Required Skills
- Data AnalysisSalesforceSaaSHubSpot
Requirements
- 5+ years of experience in growth marketing, demand generation, or performance marketing roles.
- 3+ years of experience leading teams with direct accountability for revenue or pipeline outcomes.
- Proven experience in high-velocity SaaS sales environments with complex funnel dynamics.
- Strong expertise in Salesforce and HubSpot for reporting, forecasting, and pipeline management.
- Demonstrated ability to analyze performance data and translate insights into actionable growth strategies.
- Hands-on leadership style with a strong sense of ownership and accountability for results.
- Excellent cross-functional communication skills and ability to partner effectively with sales and operations.
- Strong problem-solving mindset with a bias toward execution.
- Experience working in K-12 or education markets (preferred).
- Familiarity with ZoomInfo and AI-driven marketing tools (preferred).
Responsibilities
- Own and execute the end-to-end growth strategy to consistently deliver marketing-sourced pipeline and bookings.
- Translate revenue goals into weekly lead volume, conversion benchmarks, and funnel performance targets.
- Manage performance across all demand generation channels including email, nurturing, content, webinars, events, social media, and in-product campaigns.
- Build, maintain, and optimize forecasting models and dashboards in Salesforce and HubSpot.
- Conduct cohort analysis, performance reviews, and post-mortems to drive continuous optimization.
- Manage marketing budget allocation, ensuring efficient spend distribution.
- Lead the lead generation function with clear accountability and hands-on execution.
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